Social Media Best Practices Class: Spring 2019

Social Media Best Practices for Business I’ll be presenting on Social Media Best Practices again this spring as part of a half-day Destination Marketing Class offered by the Blue Ridge Parkway Association. Co-presenters include the talent of JB Media Institute. This is an incredibly affordable course if you’re looking to improve your business’ social media […]

Social Media Best Practices for Small Biz, Creatives & Nonprofits Workshop

Social Media Best Practices for Small Biz, Creatives & Nonprofits will be held both in-person in Asheville, NC, as well as remotely via video (for attendees located anywhere) on Sunday May 6, 2018 from 2:00 – 4:00 PM Eastern Time. Register by April 15, 2018.

The Importance of User Experience, Explained Visually

In my experience, companies routinely under-explain what they offer, why it matters, and how it’s useful. This is typically seen as self-explanatory but rarely is. Any noise, fog, lack of clarity and general frustration in the user experience of what you offer is a detriment to your success. Start with the Basics If you have a […]

The Importance of SEO

Does SEO stand for Snake Essence Oil? Running a business, your inbox is likely hit daily with offers from people you don’t know saying your site is low in Google rankings but they can help.