How to Immediately Improve Your Indoor Air Quality

Air quality is on all our minds these days even if it didn’t seem like a high priority before. Read on for cost effective ways to improve indoor air quality.

Home Office Must-Haves for 2021

A foundational piece for many has been the home office. Whether you found yourself unexpectedly working from home for the first time or already had an established home office, with a year like we’ve all had, taking a closer look at the ergonomics and necessities in the home office is a low hanging fruit that can bring substantial returns on your investment.

I’ll share here some of my favorites in home office essentials to upgrade your experience.

Social Media Best Practices Class: Spring 2019

Social Media Best Practices for Business I’ll be presenting on Social Media Best Practices again this spring as part of a half-day Destination Marketing Class offered by the Blue Ridge Parkway Association. Co-presenters include the talent of JB Media Institute. This is an incredibly affordable course if you’re looking to improve your business’ social media […]

Social Media Best Practices for Small Biz, Creatives & Nonprofits Workshop

Social Media Best Practices for Small Biz, Creatives & Nonprofits will be held both in-person in Asheville, NC, as well as remotely via video (for attendees located anywhere) on Sunday May 6, 2018 from 2:00 – 4:00 PM Eastern Time. Register by April 15, 2018.

How to Work with a Web Designer

What Web Designers Wish You Knew | Because everyone will stumble up against a website sooner or later in their professional lives, it’s important to have some basic understanding of what working with a web designer to build, redesign, or update your website involves.

The Importance of User Experience, Explained Visually

In my experience, companies routinely under-explain what they offer, why it matters, and how it’s useful. This is typically seen as self-explanatory but rarely is. Any noise, fog, lack of clarity and general frustration in the user experience of what you offer is a detriment to your success. Start with the Basics If you have a […]

The #1 Challenge Facing Small Businesses

is not what you think There’s no shortage of advice on running your business. Some experts will point to your online presence, how well you use social media or reach your target market, business sense when it comes to bookkeeping and the consistency of your products or services. While these are all important, building your […]

8 Tips for Better Business Communication

Get Your Email Etiquette On Email. Everybody’s doing it. It’s here to stay. Yet so many manage to do it oh-so-badly. I chalk this up to the growing pains of emerging technology but I think it’s high time we reach consensus on the basics. We’re all busy and saving each other time and frustration is […]

The Importance of SEO

Does SEO stand for Snake Essence Oil? Running a business, your inbox is likely hit daily with offers from people you don’t know saying your site is low in Google rankings but they can help.