Social Media Best Practices Class: Spring 2019

I’ll be presenting on Social Media Best Practices again this spring as part of a half-day Destination Marketing Class offered by the Blue Ridge Parkway Association. The class will be held Thursday May 30 from 1:30-5:00 PM at the Holiday Inn Asheville-Biltmore East. There are a still a handful of openings available and you must register in advance.

Social Media Best Practices for Small Biz, Creatives & Nonprofits Workshop

Social Media Best Practices for Small Biz, Creatives & Nonprofits will be held both in-person in Asheville, NC, as well as remotely via video (for attendees located anywhere) on Sunday May 6, 2018 from 2:00 – 4:00 PM Eastern Time. Register by April 15, 2018.

How to Work with a Web Designer

What Web Designers Wish You Knew | Because everyone will stumble up against a website sooner or later in their professional lives, it’s important to have some basic understanding of what working with a web designer to build, redesign, or update your website involves.

The Importance of User Experience, Explained Visually

In my experience, companies routinely under-explain what they offer, why it matters, and how it’s useful. This is typically seen as self-explanatory but rarely is. Any noise, fog, lack of clarity and general frustration in the user experience of what you offer is a detriment to your success. Start with the Basics If you have a […]

The #1 Challenge Facing Small Businesses

is not what you think There’s no shortage of advice on running your business. Some experts will point to your online presence, how well you use social media or reach your target market, business sense when it comes to bookkeeping and the consistency of your products or services. While these are all important, building your […]

8 Tips for Better Business Communication

Get Your Email Etiquette On Email. Everybody’s doing it. It’s here to stay. Yet so many manage to do it oh-so-badly. I chalk this up to the growing pains of emerging technology but I think it’s high time we reach consensus on the basics. We’re all busy and saving each other time and frustration is […]

The Importance of SEO

Does SEO stand for Snake Essence Oil? Running a business, your inbox is likely hit daily with offers from people you don’t know saying your site is low in Google rankings but they can help.